About Robin Diamond
Miami-Based Publicist — Beauty, Fitness & Lifestyle PR Specialist
Robin Diamond is the founder of Robin Diamond Public Relations (PR), a Miami-based boutique agency specializing in beauty, wellness, fitness, and lifestyle brands. A highly effective publicist with a proven track record, Robin helps brands secure high-impact media coverage, increase visibility, and drive real business growth. Known for her impeccable editor relationships, strategic media planning, and sharp trend forecasting, she blends traditional PR, digital PR, and social media storytelling to create campaigns that truly move the needle.
From Beauty Editor to PR Powerhouse
A former beauty editor turned publicist, Robin has sat on both sides of the desk and understands exactly what editors, writers, and producers are looking for. She knows how to shape brand stories into timely, editorially driven angles that earn enthusiastic coverage—not generic mentions. Acting as a true strategic partner and extension of her clients’ teams, she offers more than pitching; she provides brand positioning, messaging guidance, and long-term communications strategy that supports overall business goals.
New York Trained, Miami-Based
Robin built her foundation in New York City at leading lifestyle and beauty agencies, including Susan Magrino Agency (Martha Stewart, Laura Mercier) and Tractenberg & Co. (John Frieda, Sephora). After returning to Miami to lead the Fashion & Beauty division at TARA, Ink., she launched her own consultancy in 2008. Since then, she has become a sought-after independent publicist in Miami, helping launch and scale beauty, wellness, and fitness brands while also partnering with top agencies nationwide in both white-label and client-facing roles for high-stakes campaigns.
Where Passion Meets Profession
Born and raised in Miami, Robin combines her deep local connections with national media relationships to deliver comprehensive PR strategies that work on both regional and national levels. Her focus on wellness isn’t just professional—it’s personal. A certified Yoga Alliance 200-hour yoga teacher and instructor at Mimi Yoga Studio, as well as an FP Movement Ambassador, Robin lives the lifestyle her clients represent. This authentic connection to the wellness and fitness space allows her to speak the language of the modern consumer and craft stories that feel real, relevant, and aspirational.